Believe It or Not, the Color of Your Car Says Something About You
Picture your dream car. Close your eyes if you have to, but take a good minute to really think about the car you’d like to be seen driving around town in. Eyes open again? Among all of the other design features and options that your dream car could have, you most certainly imagined a certain color for your dream car.
And the truth is, this auto paint color that you’ve pictured says something about you and your character or how you want the outside world to perceive your character. The fact is, most, if not all, of the decisions we make have some subconscious level of thought that can be dissected psychologically.
Yes, psychology can even be applied to car paint colors. So, what does your car color say about you?
A black car exudes a sense of power while staying classic and maintaining elegance. It is the ultimate power color, according to color consultant Leatrice Eiseman.
People who choose a black car also probably have a lot of black in their wardrobe, as they truly understand the color psychology behind this timeless shade—empowerment.
A person who chooses a grey car is pragmatic and dignified. This car, like black, is traditional, and it’s also straightforward. With the driver of a grey car, what you see is what you get.
While traditionally a color of purity, contemporary owners of white cars want to exude a sense of being fresh and young. With white car paint, you can’t hide any blemishes or dirt - everything is honest and open, so drivers of this car color strive to be very direct.
Metallics: Silver, Gold, Pearl
Drivers of metallic cars know the difference between white and pearl, silver and grey. Adding metallics to a the auto paint in these three traditional finishes understand that they’re taking the traits from grey and white and adding a little flair.
Metallic finishes for silver, gold, and pearl draw forth thoughts of modernity and worth. Owners of cars with these colors are chic and glamorous but still remain sophisticated.
Owners of red cars want to be seen. Whether a bright, candy apple finish or a deeper blue-red, the driver of this car is going to gain the attention of passersby. And hey, who doesn’t want a little attention every now and then? It’s definitely not a bad thing.
Owners of red cars tend to share a zest for life and an extroverted demeanor. According to a professor of color theory, Marcie Cooperman, someone who chooses to drive a red car has “something impressive to show you.”
If you’re driving on the same street as an orange or yellow car, it’s quite unlikely that you’re going to miss it. Like owners of red cars, owners of yellow and orange cars don’t mind attention one bit. They tend to be more artistic and creative than owners of other cars, driving around in their own bit of sunshine and warmth.
Conventionally, the color green evokes the sense of being down to earth and in touch with nature. However, when this color is examined in terms of auto paint color trends, this color’s meaning changes.
For cars, the color green reached its peak in the 1990s and early 2000s. So drivers who pick green colors are definitely down to earth but also like a sense of tradition. They don’t tend to pay mind to trends as much as drivers of cars of other colors.
Whether it's dark or light, the color blue exudes a sense of compassion and confidence. When it comes to cars, blue does not equate with a feeling of sadness. On the contrary, drivers of blue cars tend to be more optimistic.
Like green, natural tones like brown and beige conventionally evoke a sense of being down to earth. However, a driver of a brown car is more similar to a driver of a black car. Those who choose brown cars are complex—like chocolate or a good coffee. They like the sense of power and style that the color black evokes, but they prefer a warmer and more unique feel.